Who Invited Her is a Melbourne boutique in the infamous Gertrude St Fitzroy. Reflecting a modern 60’s sensibility and Frenchy vibe created by commercial photographer Hugh Peachey and stylist Zoe West with the design expertise of Samantha Eades. Hugh and Zoe had a strong vision for the store – stylish simplicity, natural textures with an industrial edge. Together we created this space to host their cool wares including BA&SH LIAM, Charlie Joe, Pantanetti, Vanessa Bruno, AG Jeans, Mes Demoiselles, Pomme Dor, By Marlene Birger, 2nd Day, Majestic Filatures. Naturally Samantha didn’t leave this project empty handed!
Skills: Concept, Design