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Who Invited Her is a Melbourne boutique in the infamous Gertrude St Fitzroy.  Reflecting a modern 60’s sensibility and Frenchy vibe created by commercial photographer Hugh Peachey and stylist Zoe West with the design expertise of Samantha Eades.  Hugh and Zoe had a strong vision for the store – stylish simplicity, natural textures with an industrial edge.  Together we created this space to host their cool wares including BA&SH LIAM, Charlie Joe, Pantanetti, Vanessa Bruno, AG Jeans, Mes Demoiselles, Pomme Dor, By Marlene Birger, 2nd Day, Majestic Filatures.  Naturally Samantha didn’t leave this project empty handed!

Skills: Concept, Design

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Stylesmiths Who Invited Her Stylesmiths Who Invited Her

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